When Tom and I were deciding on how we wanted the website to be, we only needed to look back to our mission statement.
Our mission statement acts like our constant. It’s the reason for doing what we’re doing and as long as we remain consistent to it, everything that comes from it will be true to our purpose.
We went into this knowing that we wanted to do away with jargon, painful media buzzwords (where possible) and bring forth a refreshingly simple, clear and focused business. A business that attempts to bring more creativity to a very mechanical, quantitative space.
We will not be using our website as a direct response tool to attract and convert new business. Our ‘Boutique’ positioning means that we will only ever have a handful of clients at any one time. Instead, we want our website to tell people more why we’re doing what we’re doing.
Anyone who know’s Tom or myself and needs to know what Acquire does for professional purposes are likely to already know what Affiliate Management is. Instead, we wanted our website to almost be a shop window, a story, bringing a bit of a humanistic side to Acquire through explaining why we’re doing what we’re doing and what we hope to do differently and how this translates to better value for our clients.
We opted to go for a very image heavy website. I personally went out into London to source every single image we use, I wanted to take perfect images that had never been used before. So that our site was entirely unique and not built from stock imagery. I even climbed the billion steps of London’s Monument, this picture didn’t make the cut unfortunately.
Each slide of the website telling a bit more of our story, our purpose. I shot images that subtly connected with the text it was supporting. After all, our mission statement claims we ‘connect the unconnected’ – there’s no better way to represent this through clever use of imagery with text. Two opposite ends of the communication spectrum complimenting each other.
There’s a very good TED Talk called ‘How Great Leaders Inspire Action’ whereby a very talented man called Simon Sinek makes the accurate claim that ‘People don’t buy what you do, they buy why you do it.’ This inspired the take on our website that we opted for. It’s an interesting watch, I urge you to take a look.
We hope you like the site – we spent a fair amount of time trying to make sure it did the right job!