Shortlisted for the PMA’s ‘Best New Entrant’!

Hi all,

It’s safe to say that Tom and I have been very, very busy for the first quarter of this year, which sounds mad to write because all of a sudden, here we are in April! (Happy Easter!) – we’ve been working hard on existing and prospective clients – more on this soon.

Last month, Acquire were shortlisted for the Annual Performance Marketing Awards ‘Best New Entrant’ – along with some other formidable shortlisted friends such as 7Things, OMG and Tradedoubler.

We are genuinely delighted – having external validation for the work we’re doing is never taken for granted and we’re working hard to prove our shortlisted status right!

The Awards ceremony is on the 28th April at the prestigious Grosvenor House Hotel – this will be my fourth year attending this event and I seem to be more excited about it each year!

Hopefully Acquire will have some good news to celebrate – either way, we started our business in September ’14 – to be shortlisted is an honour at the very least.

More to follow on our client portfolio development soon

Tom Wright


Our Launch Party!

Last Thursday saw Acquire deck the halls of Shoreditch House with our signature blue neon & LED’s and fill it with 130 of the Performance Marketing industry’s nearest and dearest to celebrate our launch with a DJ, Dancing and Debauchery!
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Thanks so much to everyone who came and showed their support – it’s humbling and motivating to see so many familiar faces join us to wish us well – being only 7 weeks old, we’re working our socks off to assemble our first lineup of clients – more on this soon.

Until next time!



Acquire’s Q&A with E-Consultancy

EConsultancy Caught up with Acquire’s two Tom’s to engage in a Q&A session to find out more about Acquire, its goals and plans for the future.

The article can be read here:

Happy Friday Folks!


Acquire at the Affiliate Window ‘Curiosity Club’ Black Tie Event

Hi folks,

The Affiliate Window ‘Curiosity Club’ Black Tie event on Thursday 11th of September was Tom Holland and my first public event flying the flag for our new business, Acquire.

The event was superb – bringing together over 400 people from the performance marketing industry including publishers, advertisers and technology companies to The Brewery in East London, it was an amazing evening of 1920’s inspired theatrics and networking with dinner, acrobatics and of course, vodka ice sculptures.

10676386_10152958144367345_5880985996095847958_nThe event was exquisitely planned with surprises around every corner. For Tom and I, it was a chance to operate under our own banner for the first time at an industry event. Thanks to everyone who approached us with a warm welcome and good wishes, it was great.

Being only three weeks into launching Acquire, we’re still focusing on the early days of hand picking our first line up of clients – more information on this shortly.

As we start getting projects underway, Tom and I will be starting the process of running our Quarterly ‘Acquired Breakfast Seminars’ – these events will be held in The Library of Shoreditch House where we will bring guests from the publisher, technology, network and advertiser space to join us for a delicious breakfast spread and spend the morning interpreting the last three months in the performance space, sharing learnings, and making predictions for the next three months to come. More on this in the next few months.

For now, we’ve got our launch party coming up – if you’ve not received an invitation yet and think you’re due one, contact myself or Tom Holland directly.

Ciao for now!

Tom Wright

Acquire, Launched! Two weeks on…

And we’re open for business!


Acquire is officially trading and operational, setting its sights on reinvigorating the affiliate management space through passion, innovation and expertise.

It seems like just yesterday that we were writing our mission statement, and now two weeks in, we’ve already been involved in several briefs, pitches and proposals – not to mention the Affiliate Window Black Tie event: Curiosity Club, which was absolutely fantastic – being at this event under our own Acquire flag was very exciting and a proud moment for Tom and Tom.

We would both like to say a big thank-you to everyone who has shown their support and lent faith to our cause.

We’re just getting started…

Acquire Launch Party

Hi folks,

As we get ever closer to our 1st September launch date, one of the things that’s important is letting the industry know that we’ve landed, we’re here and we’re open for business.

Within the next few days, we will be contacting publishers, affiliate networks and technology partners with details of our rather fabulous launch party plans. We want to celebrate the beginning of something new, and hopefully, the start of some great new relationships and fantastic work.

Watch this space

Tom Wright

Website Inspiration

When Tom and I were deciding on how we wanted the website to be, we only needed to look back to our mission statement.

Our mission statement acts like our constant. It’s the reason for doing what we’re doing and as long as we remain consistent to it, everything that comes from it will be true to our purpose.

We went into this knowing that we wanted to do away with jargon, painful media buzzwords (where possible) and bring forth a refreshingly simple, clear and focused business. A business that attempts to bring more creativity to a very mechanical, quantitative space.

We will not be using our website as a direct response tool to attract and convert new business. Our ‘Boutique’ positioning means that we will only ever have a handful of clients at any one time. Instead, we want our website to tell people more why we’re doing what we’re doing.

Anyone who know’s Tom or myself and needs to know what Acquire does for professional purposes are likely to already know what Affiliate Management is. Instead, we wanted our website to almost be a shop window, a story, bringing a bit of a humanistic side to Acquire through explaining why we’re doing what we’re doing and what we hope to do differently and how this translates to better value for our clients.

photo (11)We opted to go for a very image heavy website. I personally went out into London to source every single image we use, I wanted to take perfect images that had never been used before. So that our site was entirely unique and not built from stock imagery. I even climbed the billion steps of London’s Monument, this picture didn’t make the cut unfortunately.

Each slide of the website telling a bit more of our story, our purpose. I shot images that subtly connected with the text it was supporting. After all, our mission statement claims we ‘connect the unconnected’ – there’s no better way to represent this through clever use of imagery with text. Two opposite ends of the communication spectrum complimenting each other.

There’s a very good TED Talk called ‘How Great Leaders Inspire Action’ whereby a very talented man called Simon Sinek makes the accurate claim that ‘People don’t buy what you do, they buy why you do it.’ This inspired the take on our website that we opted for. It’s an interesting watch, I urge you to take a look.

We hope you like the site – we spent a fair amount of time trying to make sure it did the right job!

Tom Wright

Acquire Progress Report & Mission Statement

It’s been a little over 5 weeks since I left everything I’ve known at GDM to pursue the construction of a new initiative with good friend and respected industry peer, Tom Holland.

Tom and I felt that there was a gap in the performance marketing management space whereby we could do things a little differently.

As performance marketing, and indeed Digital continue to bloom and their capabilities become increasingly more sophisticated, there’s a real danger for brands to find themselves left behind and ‘stale’. We don’t want to do what everyone else is doing, ‘enough’ is not enough for us. We want to be connecting the unconnected and doing things that make clever use of the amazing platform that digital provides us to do things that haven’t been done before.

Acquire represents the vessel through which we will synthesise all that potential into actionable, performance based strategies, placing critical importance on proactive, nimble innovation and insightful education for all involved.

For those interested, here is our mission statement:

Less is more. Fewer clients but a more focused, ‘boutique’ service. Fewer staff but hand picked experts and stronger, more personal relationships. We bring to market not an agency, but an Initiative. A collective of highly skilled partners who aim to bridge technological gaps, connect the unconnected and educate participants to raise performance marketing to new heights of sophistication with transparency, honesty and integrity.

As we get nearer to our launch date of September 1st 2014, we are working hard on internal processes and methods for achieving everything we want to for our clients, marketing collateral and our website – which should be live within the next few weeks. I’ll write another progress report around mid August with updates of launch, parties and clients.

Thanks for taking the time to read

Tom Wright