Ralph Lauren, a leading e-commerce retailer, operates across multiple territories. They sought to consolidate their affiliate networks and improve overall performance by:

1. Streamlining affiliate network operations across ten territories.

2. Ensuring zero downtime during the migration.

3. Partner retention to ensure minimal disruption and reactivation with dormant affiliates.

To address these challenges, Acquire implemented a migration strategy focused on retention and acquisition for Ralph Lauren’s key publishers:

Pre-Migration Planning

Acquire conducted a comprehensive audit of existing affiliate networks and partners, and developed a detailed migration roadmap to ensure smooth transitions across all territories. Acquire engaged with all partners to communicate the migration and address concerns.

Seamless Migration Execution

Acquire utilised advanced migration tools and methodologies to ensure accuracy and efficiency, and coordinated with technical teams to ensure robust infrastructure and support. During this process, we maintained real-time monitoring to promptly address any issues.

Partner Engagement and Activation

Acquire implemented targeted outreach programs to new and dormant partners, and provided personalised onboarding sessions and support for new affiliates. We also created incentive programs to reactivate dormant partners and encourage ongoing engagement.

The successful migration meant consistent BAU for Ralph Lauren’s affiliate program, and additional benefits such as:

100% Partner Migration with Zero Downtime

Successfully migrated all affiliate partners across ten territories without any downtime, ensuring uninterrupted operations for the client.

267% Increased Revenue from New Partners

Leveraged the migration to onboard high-performing new partners, resulting in a substantial 267% increase in revenue from these new relationships.

32% Dormant Partners Activated

Engaged and reactivated 32% of previously dormant partners, driving additional revenue and expanding the active affiliate network.

The successful migration and optimisation of affiliate networks for Ralph Lauren demonstrated expertise and commitment to delivering outstanding results. By carefully planning and executing the migration, we ensured a seamless transition with zero downtime. Our efforts significantly increased revenue and reactivated dormant partners, contributing to the client’s overall growth and success. Ralph Lauren now enjoys a streamlined, efficient, and highly profitable affiliate network across ten territories, showcasing the power of strategic affiliate marketing and migration.