When Benefit Cosmetics approached Acquire, they aimed to:

1. Increase affiliate sales amidst a highly competitive market.

2. Enhance their average order value (AOV) and attract higher-value customers.

3. Boost net-new customer visits to their site and achieve a substantial return on investment (ROI) for their marketing spend.

To address these challenges, Acquire developed a comprehensive and tailored affiliate marketing strategy for Benefit Cosmetics.

Strategic Affiliate Partnerships

Acquire identified and collaborated with high-performing affiliates who resonated with Benefit Cosmetics’ brand values and target audience. This included partnerships with influencers, review sites, and other key affiliates to drive substantial sales growth.

Performance Optimisation

Continuous monitoring and optimisation of affiliate campaigns ensured that Benefit Cosmetics worked with the best-performing affiliates. This involved regular data analysis, A/B testing, and refining creatives and offers to enhance campaign performance.

Traffic and Conversion Enhancements

Acquire focused on increasing net-new customer visits by almost 20% year-over-year. Their targeted affiliate marketing strategies successfully attracted high-quality traffic and improved conversion rates on the site.

ROI Maximisation

To maximise return on investment (ROI), Acquire meticulously managed the marketing spend, achieving an impressive ROI of £5 for every £1 spent. This demonstrated the high value and efficiency of Acquire’s services.

The strategic initiatives implemented by Acquire resulted in exceptional outcomes for Benefit Cosmetics:

Remarkable Sales Growth

Benefit Cosmetics saw a notable 41% year-over-year increase in affiliate sales, highlighting the effectiveness of Acquire’s affiliate marketing strategies.

Enhanced AOV

The AOV increased by 7%, reflecting the success of the marketing efforts in attracting higher-value customers.

Increased Site Traffic

Net-new customer visits to Benefit Cosmetics’ site grew by nearly 20% year-over-year, showcasing the success of the targeted affiliate marketing campaigns.

Exceptional ROI

Benefit Cosmetics achieved a return on investment (ROI) of £5 for every £1 spent, underscoring the substantial value and efficiency of Acquire’s approach.

The partnership between Benefit Cosmetics and Acquire demonstrates the powerful impact of a well-executed affiliate marketing strategy. By focusing on strategic partnerships, performance optimisation, and ROI maximisation, Acquire delivered outstanding results and significantly enhanced Benefit Cosmetics’ affiliate marketing performance.