Acquire were tasked with the following key objectives for their work with Shiseido NARS:

1. Recruit new publishers to expand brand reach.

2. Increase Return on Investment (ROI), and achieve year-over-year (YoY) sales growth.

3. Drive significant revenue from new partners, especially during the crucial Q4 period.

We adopted the following strategy to make NARS campaign a success:

Targeted Publisher Recruitment

We focused on identifying and recruiting high-quality publishers that aligned with the brand image of NARS and Shiseido. Our recruitment strategy included a diverse mix of publisher types, including; beauty influencers, online publications, closed-user-groups and incentive sites.

Enhanced Performance Monitoring

We implemented Acquire’s bespoke reporting suites to monitor the performance of our affiliate campaigns. This allowed us to quickly identify high-performing partners and optimise strategies to maximise ROI.

Incentive Programs for Publishers

To motivate our new publishers, we introduced various incentive programs. These included higher commission rates for top performers, exclusive product previews, and special promotional codes to share with their audiences.

Seasonal and Thematic Campaigns

Leveraging the peak shopping periods, especially Q4, we crafted compelling seasonal campaigns. These campaigns were designed to highlight new product launches and holiday promotions, driving increased traffic and sales through our affiliate network.

Publisher Recruitment and Engagement

186 New Publishers Recruited in 3 Months via Acquire’s bespoke gap analysis. We identified 186 key partners missing across all markets, and utilised their strong affiliate relationships to on-board quickly and seamlessly.

Return on Investment

Enabling spend efficiencies by reviewing previous commission rates and bringing these down to industry standards whilst maintaining performance and aligning with the strategic approach and continuous optimisation efforts led to a 133% increase in ROI within the first six months. This significant boost underscored the effectiveness of our affiliate marketing strategies.

5% of Q4 Revenue Driven by New Partners

Acquire’s proactive and relevant recruitment driving incremental value within the first 6 months during peak, with strong activation strategies. The new partners we recruited contributed to 5% of the total revenue, highlighting the importance of our recruitment strategy and the value brought by these new affiliates

15% YoY Sales Increase

Compared to previous years, NARS and Shiseido saw a 15% increase in sales on average. This growth was driven by the combination of new publisher partnerships, enhanced marketing strategies, and effective campaign execution.

Managing EU Territories

Due to the outstanding performance of our affiliate marketing efforts, NARS and Shiseido entrusted us with managing their affiliate marketing campaigns across four European territories. This expansion reflects the brands’ confidence in our ability to deliver exceptional results on a larger scale.

The collaboration with NARS and Shiseido showcases the impact of a well-executed affiliate marketing strategy. By focusing on quality publisher recruitment, continuous performance optimization, and leveraging key shopping periods, we achieved remarkable results that exceeded the brands’ expectations. The significant increase in ROI, revenue contribution from new partners, and YoY sales growth underscore the value of our affiliate marketing services.