Exemplary Crossborder Success

Harklinikken, a global leader in hair and scalp care solutions, sought a strategic partner to optimize their affiliate marketing efforts in the United States. As a premium brand, it was critical that their affiliate program not only expanded their reach but also aligned with their high-end image and core values. They needed a solution that could scale, drive results, and maintain brand integrity.

Shape

Challenges

When Harklinikken began working with Acquire, that had three key objectives:

1. Optimise Affiliate Program for Brand Alignment by curating a network of affiliate partners that resonate with Harklinikken’s premium positioning

2. Enhance Customer Lifetime Value (LTV) by implementing strategies that drive growth

3. Leverage Data-Driven Insights for Continuous Improvement

Solutions

Key elements of our strategy included:

Curated Partner Selection

We focused on recruiting affiliates that truly resonated with Harklinikken’s target audience — from wellness bloggers and dermatologists to luxury beauty influencers. This selective approach ensured brand cohesion and the right audience targeting.

Streamlined Affiliate Processes

Acquire optimised the workflow for the Harklinikken affiliate program, making it easy for partners to promote the brand while ensuring transparency and real-time performance tracking.

Data-Driven Decision Making

Leveraging advanced data analytics, we provided Harklinikken with critical insights into affiliate performance. These insights enabled them to refine their marketing strategies, optimize offers, and ultimately boost customer lifetime value (LTV).

Results

Acquire’s strategic management of Harklinikken’s affiliate program led to significant growth, notably:

20% Growth in Customer Lifetime Value (LTV)

By aligning affiliates with high-conversion potential and enhancing the customer experience through partner collaboration, Harklinikken saw a remarkable 20% increase in customer LTV.

Enhanced Brand Visibility

The careful selection of premium affiliate partners resulted in broader brand exposure across the US, reaching new, high-value audiences.

Efficient Program Management

Our streamlined processes allowed Harklinikken to focus on their core business, while we handled the complexities of affiliate marketing.

Conclusion

Acquire’s tailored, data-driven approach to managing Harklinikken’s affiliate program has proven to be a powerful engine for growth. By focusing on quality over quantity and using insights to drive decisions, we’ve helped Harklinikken enhance their US presence while increasing customer lifetime value. Our partnership continues to thrive, and we look forward to future successes together.

What did Harklinikken have to say?

“Acquire not only streamlined our affiliate processes but also provided us with invaluable insights to make data-driven decisions. We have seen 20% growth in our customer LTV as a result of Acquire’s strategic management. Acquire have proven to be an invaluable partner and we look forward to continuing this journey of success together.”

Nick Emby, Head of E-Commerce, Harklinikken

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