To address these challenges, Acquire implemented a migration strategy focused on retention and acquisition for Ralph Lauren’s key publishers:
Pre-Migration Planning
Acquire conducted a comprehensive audit of existing affiliate networks and partners, and developed a detailed migration roadmap to ensure smooth transitions across all territories. Acquire engaged with all partners to communicate the migration and address concerns.
Seamless Migration Execution
Acquire utilised advanced migration tools and methodologies to ensure accuracy and efficiency, and coordinated with technical teams to ensure robust infrastructure and support. During this process, we maintained real-time monitoring to promptly address any issues.
Partner Engagement and Activation
Acquire implemented targeted outreach programs to new and dormant partners, and provided personalised onboarding sessions and support for new affiliates. We also created incentive programs to reactivate dormant partners and encourage ongoing engagement.