In September this year, Acquire celebrated its 10th anniversary. Our party, held on a beautiful rooftop in East London, brought together some of our closest partners, clients, and those who’ve helped shape the agency into what it is today.
Founded in 2014, Acquire was built on a vision of delivering a premium, honest, and proactive approach to affiliate marketing. Our commitment to driving incremental revenue for brands, through collaborative partnerships and innovative strategies, has led us to become a trusted partner to some of the world’s most recognised names.
Tom: “Having worked at a few agencies, I saw a real opportunity for a premium, honest, and proactive affiliate marketing agency. The goal was simple but impactful: build balanced affiliate programmes, not just relying on voucher codes, and truly listen to clients while collaborating with their other agencies. This approach worked!“
“Before launching Acquire in September 2014, my time at AWIN helped me forge strong partnerships with top affiliates and gain deeper insights into tracking technologies. 10 years on, I feel immensely proud of everything we’ve achieved.”
Tom: “My proudest moment? Winning major clients from larger competitors, some of them 10 times our size! We’ve secured partnerships with L’Oréal Group, Ralph Lauren, and Benefit Cosmetics, while also maintaining long-term relationships with brands like Whittard of Chelsea.”
“It’s a testament to the hard work and dedication of our team, not just in pitching, but in managing and retaining these brands over the years.”
Tom: “Like every business, we faced struggles. The biggest challenge? Not having enough case studies or experience across different verticals to back up our expertise. That made winning new business tough. But people believed in us and gave us the opportunity to prove ourselves.”
“That combination of trust, collaboration, and talent was key to overcoming those early hurdles.”
After a decade of growth, innovation, and industry disruption, Acquire stands as a testament to the power of passion, transparency, and dedication. From winning prestigious clients to maintaining long-term partnerships, the agency continues to push boundaries in the affiliate marketing space.
Looking to the future, Acquire’s commitment to excellence and its client-centric approach promises even greater achievements ahead.
Here’s to the next 10 years! 🎉
Breaking new ground, building meaningful partnerships, and staying true to the values that have made Acquire a leader in the industry.